How do you feel now that the sound is so mainstream? You helped usher in the “Trap Rap” sound. I go sit down with the higher ups and have those conversations. br>I’m not going to be like, ‘Know what I’m saying, know what I’m saying, know what I’m saying.’ I’ll go there tomorrow and talk to Craig Kallman. They think you just a rapper, it’s like, nah man. Sometimes you got to flex your muscle a little bit and you have to let people know where you stand. It was like, look, here’s where I am with it, I can do either or-know that though. I been at Atlantic over there head of A&R. I can go into these buildings and move things around too. Even for my fans and peers, I’m not going to be the person just all blacked out in hood atmosphere. I was basically saying I got options and putting it into the stratosphere that I am really a boss. What reaction were you going for when you called out Def Jam on “Me Ok?” ? If you have respect for Jeezy before you really have respect for Jeezy because there is no way any individual artist that will give you something so concentrated with so much emotion, so much passion, so much adversity, all this in songs because these aren’t songs you’re playing, these are songs you actually feel. Your A&R Carbon 15 calls Seen It All your transition record. Well, thankfully, you’re still here, and now on your fifth album. That’s what I was thinking about when I was going out: This could be the night so fuck it, let’s just go. At that point in time I was like, ‘These ni–as are either gonna kill me or I’m going to kill them.’ That’s how I was living cause I would go places like, if you listen to those lyrics I’m talking about me being out in a club and me running into somebody who maybe it might not go right and them shooting me in my white tee. It’s crazy you said that because if you listen to “Bury Me A G” that’s those nightmares I was having. That sounds like some of the things you talked about on “Bury Me A G,” which is my favorite Jeezy record by the way. I didn’t get a chance to live the superstar part of it because I was in so deep. I think I’m going to be here.’ I felt like if it ain’t happen yet, it ain’t gonna happen. I think it was right around The Recession when I was like, ‘You know what? I think I’m going to be alright. I really went through a lot because I really wanted to do this and I felt like all this was going to be taken from me because of all the bad stuff that I had done before I got here. Was it more difficult than you thought?Ībsolutely, I couldn’t even explain to you what my nights were like. When you entered the rap industry, you were also really getting out of something else. Jeezy shared gems that unfortunately didn’t make it into our interview in this week’s issue of Billboard - such good gems that we couldn’t help but share them below. Thankfully, Jeezy motivates himself just as convincingly as he pushes anyone else.During our near 90-minute conversation, Jeezy opened up on a range of issues, from his new album and decade in the music business to his relationship with Def Jam Recordings. “Went to sleep a Black man, woke up a Black king,” he raps. On its opener, “Oh Lord”, he raps between clips of an electrifying speech by activist Tamika Mallory. Listen new young jeezy album professional#After Jeezy had established himself as one of rap’s biggest moguls with real estate, partnerships and record exec positions, 2020’s The Recession 2 showed his personal and professional growth while supporting the Black Lives Matter movement. (“The Recession”), celebrated the impending historic election of Barack Obama (“My President”) and turned up with Kanye West on the triumphant “Put On”. He added timely sociopolitical heft to his arsenal with 2008’s The Recession, where he empathised with the financial woes that plagued the U.S. Between his backstory, his music and his brilliantly branded Snowman logo, he earned impenetrable street credibility––and elevated trap bass, 808s and drums beyond the South. With booming, exultant Southern production (mostly by go-to collaborator Shawty Redd) and a smoky, echoed voice, Jeezy shared grim street tales and infused his songs with inspirational credos. He began making music in his 20s, joining Boyz N Da Hood before dropping his solo trap manifesto Let’s Get It: Thug Motivation 101 in 2005. Jeezy (born Jay Wayne Jenkins in 1977) was first raised in South Carolina but moved to Georgia as a toddler and fell for the allure of street life as a teenager. Jeezy is an architect of Atlanta trap music, but his fans see him more as a motivational speaker of the streets: when he bellows commands on synthy anthem “Hypnotize”, you don’t want to let him down.
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